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Vi and Team Vitality Join Forces to Revolutionize Indian Esports Ecosystem
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Vodafone Idea Ltd, a leading telecom operator, and Team Vitality, a Paris-based esports organisation, have will work together to revolutionise the Indian esports ecosystem. This long-term collaboration aims to create more exposure and opportunities for both esports fans and gaming enthusiasts. Partnership highlights include brand sponsorship, content partnerships, gaming events and unique experiences at a wider scale.
With the help of this partnership, Vi customers now have access to Team Vitality’s tournaments and teams. Additionally, emerging esports talent will also be able to benefit from taking part in professional players’ master classes, as well as meet and greets with esports icons.
According to the State of India Gaming Report 2022, the Indian esports industry is expected to reach $140 million by 2027. It’s not hard to see why, considering that esports has become an accepted mainstream sport, officially debuting at international sporting events.
Vi has also taken a strong focus on mobile gaming segment, providing users with a range of mobile games via their Vi App. Through their collaboration with Team Vitality, they plan to strengthen their presence in India’s esports market.
Avneesh Khosla, Chief Marketing Officer for Vi, spoke on the partnership: “Our goal has always been to focus on gaming through the right partnerships and relevant offerings. With esports gaining tremendous traction, particularly among younger audiences, it was a natural step for Vi Games to tap into the industry”.
Randall Fernandez, Managing Director of Team Vitality India, shared similar ideas on the venture: “We can’t wait to begin our journey with Vodafone Idea and help bring gaming to the next level through technology”.
Vi and Team Vitality’s partnership is a great example of how the two organisations plan to take advantage of the rapidly growing esports industry. They will make this possible by launching various contests and events that cater to a wide range of gamers.
